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Programmatic Marketing and Advertising Market - Global Professional Analysis and Forecast to 2026

Oct 14, 2019  |  184 PAGES  |  REPORT CODE: CMM209929
  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • INDUSTRY COVERAGE

The worldwide Programmatic Marketing and Advertising market was valued at XX.0 Million US$ in 2018 and is projected to reach XX.0 Million US$ by 2026, at a CAGR (Compound Annual Growth Rate) of 7.1% during the forecast period.

This report presents the market size and development trends by detailing the Programmatic Marketing and Advertising market revenue, market share and growth rate from 2015-2026, and it gives a thorough analysis by various product types, applications, regions, and main participants. The market conditions (2015-2019), corporate competition pattern, corporate SWOT analysis are elaborated, and other qualitative analyses like market dynamics, market penetration, market business environment analyses, the regional regulatory scenario in the Programmatic Marketing and Advertising market will be shown in this report. In short, this report will comprehensively reveal the characteristics of Programmatic Marketing and Advertising industry and will help you to build a panoramic view of the industrial development.

Programmatic Marketing and Advertising Market, By Type:

  • Programmatic RTB

  • Programmatic Direct

Programmatic Marketing and Advertising Market, By Application:

  • Marketing and Advertising

  • Health, Wellness and Fitness

  • Construction

  • Others

Some of the leading players are as follows:

  • Adwords

  • Sizmek

  • Marin Software

  • The Trade Desk

  • MediaMath

  • Adobe Media Optimizer

  • Facebook Business

  • Wordstream

  • Acquisio

  • Flashtalking

  • Choozle

  • DATAXU

  • Quantcast Advertise

  • Yahoo Gemini

Geographically, Major regions are analyzed in details are as follows:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

Table of Contents

1 Methodology and Scope

  • 1.1 Market Segmentation & Scope

    • 1.1.1 Technology Type

    • 1.1.2 Product

    • 1.1.3 Application

    • 1.1.4 Regional scope

    • 1.1.5 Estimates and forecast timeline

  • 1.2 Research Methodology

  • 1.3 Information Procurement

    • 1.3.1 Purchased database

    • 1.3.2 Internal database

    • 1.3.3 Secondary sources

    • 1.3.4 Primary research

    • 1.3.5 Details of primary research

  • 1.4 Information or Data Analysis

    • 1.4.1 Data analysis models

  • 1.5 Market Formulation & Validation

  • 1.6 Model Details

    • 1.6.1 Commodity flow analysis

    • 1.6.2 Volume price analysis

  • 1.7 List of Secondary Sources

  • 1.8 List of Abbreviations

2 Executive Summary

  • 2.1 Market Outlook

  • 2.2 Segment Outlook

3 Market Variables, Trends, & Scope

  • 3.1 Market Lineage Outlook

  • 3.1.1 Parent market outlook

    • 3.1.2 Ancillary market outlook

  • 3.2 Market Segmentation

    • 3.2.1 Analysis

  • 3.3 Market Dynamics

    • 3.3.1 Market driver analysis

    • 3.3.2 Market restraint analysis

    • 3.3.3 Industry opportunities

  • 3.4 Penetration & Growth Prospect Mapping

    • 3.4.1 Penetration & growth prospect mapping analysis

  • 3.5 Business Environment Analysis Tools

    • 3.5.1 Porter's five forces analysis

    • 3.5.2 PESTLE analysis

    • 3.5.3 Major deals & strategic alliances analysis

4 Programmatic Marketing and Advertising Market: Technology Type Analysis

  • 4.1 Programmatic Marketing and Advertising Technology Type Market Share Analysis, 2018 & 2026

  • 4.2 Programmatic Marketing and Advertising Technology Type Market: Segment Dashboard

  • 4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Technology Type Segment

    • 4.3.1 Programmatic RTB

    • 4.3.2 Programmatic Direct

5 Programmatic Marketing and Advertising Market: Product Analysis

  • 5.1 Programmatic Marketing and Advertising Product Market Share Analysis, 2018 & 2026

  • 5.2 Programmatic Marketing and Advertising Product Market: Segment Dashboard

  • 5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Product Segment

6 Programmatic Marketing and Advertising Market: Application Analysis

  • 6.1 Programmatic Marketing and Advertising Application Market Share Analysis, 2018 & 2026

  • 6.2 Programmatic Marketing and Advertising Application Market: Segment Dashboard

  • 6.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Application Segment

    • 6.3.1 Marketing and Advertising

    • 6.3.2 Health, Wellness and Fitness

    • 6.3.3 Construction

    • 6.3.4 Others

7 Programmatic Marketing and Advertising Market: Regional Analysis

  • 7.1 Programmatic Marketing and Advertising Regional Market Share Analysis, 2018 & 2026

  • 7.2 Programmatic Marketing and Advertising Regional Market: Segment Dashboard

  • 7.3 Regional Market Snapshot (Market Size, CAGR, Top Countries)

  • 7.4 List of Players at Regional Level

    • 7.4.1 North America

    • 7.4.2 Europe

    • 7.4.3 Asia Pacific

  • 7.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)

    • 7.5.1 North America

    • 7.5.2 Europe

    • 7.5.3 Asia Pacific

    • 7.5.4 Latin America

    • 7.5.5 MEA

  • 7.6 Market Size & Forecasts, and Trend Analysis, 2015 to 2026

    • 7.6.1 North America

    • 7.6.2 Europe

    • 7.6.3 Asia Pacific

    • 7.6.4 Latin America

    • 7.6.5 Middle East & Africa

8 Competitive Analysis

  • 8.1 Recent Developments & Impact Analysis, by Key Market Participants

  • 8.2 Strategic Framework/Competition Categorization (Key innovators, Market leaders, Emerging players)

  • 8.3 Vendor Landscape

    • 8.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives)

9 Company Profiles

  • 9.1 Adwords

    • 9.1.1 Adwords Company overview

    • 9.1.2 Financial performance

    • 9.1.3 Product benchmarking

    • 9.1.4 Strategic initiatives

    • 9.1.5 SWOT analysis

  • 9.2 Sizmek

    • 9.2.1 Sizmek Company overview

    • 9.2.2 Financial performance

    • 9.2.3 Product benchmarking

    • 9.2.4 Strategic initiatives

    • 9.2.5 SWOT analysis

  • 9.3 Marin Software

    • 9.3.1 Marin Software Company overview

    • 9.3.2 Financial performance

    • 9.3.3 Product benchmarking

    • 9.3.4 Strategic initiatives

    • 9.3.5 SWOT analysis

  • 9.4 The Trade Desk

    • 9.4.1 The Trade Desk Company overview

    • 9.4.2 Financial performance

    • 9.4.3 Product benchmarking

    • 9.4.4 Strategic initiatives

    • 9.4.5 SWOT analysis

  • 9.5 MediaMath

    • 9.5.1 MediaMath Company overview

    • 9.5.2 Financial performance

    • 9.5.3 Product benchmarking

    • 9.5.4 Strategic initiatives

    • 9.5.5 SWOT analysis

  • 9.6 Adobe Media Optimizer

    • 9.6.1 Adobe Media Optimizer Company overview

    • 9.6.2 Financial performance

    • 9.6.3 Product benchmarking

    • 9.6.4 Strategic initiatives

    • 9.6.5 SWOT analysis

  • 9.7 Facebook Business

    • 9.7.1 Facebook Business Company overview

    • 9.7.2 Financial performance

    • 9.7.3 Product benchmarking

    • 9.7.4 Strategic initiatives

    • 9.7.5 SWOT analysis

  • 9.8 Wordstream

    • 9.8.1 Wordstream Company overview

    • 9.8.2 Financial performance

    • 9.8.3 Product benchmarking

    • 9.8.4 Strategic initiatives

    • 9.8.5 SWOT analysis

  • 9.9 Acquisio

    • 9.9.1 Acquisio Company overview

    • 9.9.2 Financial performance

    • 9.9.3 Product benchmarking

    • 9.9.4 Strategic initiatives

    • 9.9.5 SWOT analysis

  • 9.10 Flashtalking

    • 9.10.1 Flashtalking Company overview

    • 9.10.2 Financial performance

    • 9.10.3 Product benchmarking

    • 9.10.4 Strategic initiatives

    • 9.10.5 SWOT analysis

  • 9.11 Choozle

    • 9.11.1 Choozle Company overview

    • 9.11.2 Financial performance

    • 9.11.3 Product benchmarking

    • 9.11.4 Strategic initiatives

    • 9.11.5 SWOT analysis

  • 9.12 DATAXU

    • 9.12.1 DATAXU Company overview

    • 9.12.2 Financial performance

    • 9.12.3 Product benchmarking

    • 9.12.4 Strategic initiatives

    • 9.12.5 SWOT analysis

  • 9.13 Quantcast Advertise

    • 9.13.1 Quantcast Advertise Company overview

    • 9.13.2 Financial performance

    • 9.13.3 Product benchmarking

    • 9.13.4 Strategic initiatives

    • 9.13.5 SWOT analysis

  • 9.14 Yahoo Gemini

    • 9.14.1 Yahoo Gemini Company overview

    • 9.14.2 Financial performance

    • 9.14.3 Product benchmarking

    • 9.14.4 Strategic initiatives

    • 9.14.5 SWOT analysis

 

The List of Tables and Figures (Totals 105 Figures and 161 Tables)

  • Figure Programmatic RTB Programmatic Marketing and Advertising market, 2015 - 2026 (USD Million)

  • Figure Programmatic Direct Programmatic Marketing and Advertising market, 2015 - 2026 (USD Million)

  • Figure Marketing and Advertising market, 2015 - 2026 (USD Million)

  • Figure Health, Wellness and Fitness market, 2015 - 2026 (USD Million)

  • Figure Construction market, 2015 - 2026 (USD Million)

  • Figure Others market, 2015 - 2026 (USD Million)

  • Table List of players in North America

  • Table List of players in Europe

  • Table List of players in Asia Pacific

  • Table SWOT analysis

  • Table North America Programmatic Marketing and Advertising market, by country, 2015 - 2026 (USD Million)

  • Table North America Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table North America Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table North America Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.S. Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table U.S. Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table U.S. Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Canada Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Canada Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Canada Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Europe Programmatic Marketing and Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Europe Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Europe Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Europe Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.K. Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table U.K. Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table U.K. Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Germany Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Germany Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Germany Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table France Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table France Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table France Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Italy Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Italy Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Italy Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Spain Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Spain Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Spain Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Asia Pacific Programmatic Marketing and Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Asia Pacific Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Asia Pacific Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Asia Pacific Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table China Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table China Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table China Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Japan Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Japan Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Japan Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table India Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table India Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table India Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Latin America Programmatic Marketing and Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Latin America Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Latin America Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Latin America Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Brazil Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Brazil Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Brazil Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Mexico Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Mexico Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Mexico Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Argentina Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Argentina Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Argentina Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table MEA Programmatic Marketing and Advertising market, by country, 2015 - 2026 (USD Million)

  • Table MEA Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table MEA Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table MEA Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table South Africa Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table South Africa Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table South Africa Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Nigeria Programmatic Marketing and Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Nigeria Programmatic Marketing and Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Nigeria Programmatic Marketing and Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Company market position analysis

  • Table Company Profiles

  • Table Adwords Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Sizmek Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Marin Software Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table The Trade Desk Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table MediaMath Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Adobe Media Optimizer Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Facebook Business Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Wordstream Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Acquisio Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Flashtalking Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Choozle Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table DATAXU Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Quantcast Advertise Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Yahoo Gemini Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

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