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Marketing Analytics Market - Global Professional Analysis and Forecast to 2026

Oct 13, 2019  |  153 PAGES  |  REPORT CODE: CMM207829
  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • INDUSTRY COVERAGE

The worldwide Marketing Analytics market was valued at XX.0 Million US$ in 2018 and is projected to reach XX.0 Million US$ by 2026, at a CAGR (Compound Annual Growth Rate) of 7.0% during the forecast period.

This report presents the market size and development trends by detailing the Marketing Analytics market revenue, market share and growth rate from 2015-2026, and it gives a thorough analysis by various product types, applications, regions, and main participants. The market conditions (2015-2019), corporate competition pattern, corporate SWOT analysis are elaborated, and other qualitative analyses like market dynamics, market penetration, market business environment analyses, the regional regulatory scenario in the Marketing Analytics market will be shown in this report. In short, this report will comprehensively reveal the characteristics of Marketing Analytics industry and will help you to build a panoramic view of the industrial development.

Marketing Analytics Market, By Type:

  • SaaS

  • On-Premise

Marketing Analytics Market, By Application:

  • Online Marketing

  • E-mail Marketing

  • Content Marketing

  • Social-media Marketing

Some of the leading players are as follows:

  • Wipro Limited

  • Accenture PLC

  • IBM Corporation

  • Docklin Digital

  • Adobe Systems Incorporated

  • Microsoft Corporation

  • Precis Digital

  • NGData and CMG (Customer Marketing Group)

  • Experian PLC

  • McKinsey & Company

  • Teradata Corporation

  • Oracle Corporation

  • Pegasystems Inc.

  • SAS Institute Inc.

Geographically, Major regions are analyzed in details are as follows:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

Table of Contents

1 Methodology and Scope

  • 1.1 Market Segmentation & Scope

    • 1.1.1 Technology Type

    • 1.1.2 Product

    • 1.1.3 Application

    • 1.1.4 Regional scope

    • 1.1.5 Estimates and forecast timeline

  • 1.2 Research Methodology

  • 1.3 Information Procurement

    • 1.3.1 Purchased database

    • 1.3.2 Internal database

    • 1.3.3 Secondary sources

    • 1.3.4 Primary research

    • 1.3.5 Details of primary research

  • 1.4 Information or Data Analysis

    • 1.4.1 Data analysis models

  • 1.5 Market Formulation & Validation

  • 1.6 Model Details

    • 1.6.1 Commodity flow analysis

    • 1.6.2 Volume price analysis

  • 1.7 List of Secondary Sources

  • 1.8 List of Abbreviations

2 Executive Summary

  • 2.1 Market Outlook

  • 2.2 Segment Outlook

3 Market Variables, Trends, & Scope

  • 3.1 Market Lineage Outlook

  • 3.1.1 Parent market outlook

    • 3.1.2 Ancillary market outlook

  • 3.2 Market Segmentation

    • 3.2.1 Analysis

  • 3.3 Market Dynamics

    • 3.3.1 Market driver analysis

    • 3.3.2 Market restraint analysis

    • 3.3.3 Industry opportunities

  • 3.4 Penetration & Growth Prospect Mapping

    • 3.4.1 Penetration & growth prospect mapping analysis

  • 3.5 Business Environment Analysis Tools

    • 3.5.1 Porter's five forces analysis

    • 3.5.2 PESTLE analysis

    • 3.5.3 Major deals & strategic alliances analysis

4 Marketing Analytics Market: Technology Type Analysis

  • 4.1 Marketing Analytics Technology Type Market Share Analysis, 2018 & 2026

  • 4.2 Marketing Analytics Technology Type Market: Segment Dashboard

  • 4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Technology Type Segment

    • 4.3.1 SaaS

    • 4.3.2 On-Premise

5 Marketing Analytics Market: Product Analysis

  • 5.1 Marketing Analytics Product Market Share Analysis, 2018 & 2026

  • 5.2 Marketing Analytics Product Market: Segment Dashboard

  • 5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Product Segment

6 Marketing Analytics Market: Application Analysis

  • 6.1 Marketing Analytics Application Market Share Analysis, 2018 & 2026

  • 6.2 Marketing Analytics Application Market: Segment Dashboard

  • 6.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Application Segment

    • 6.3.1 Online Marketing

    • 6.3.2 E-mail Marketing

    • 6.3.3 Content Marketing

    • 6.3.4 Social-media Marketing

7 Marketing Analytics Market: Regional Analysis

  • 7.1 Marketing Analytics Regional Market Share Analysis, 2018 & 2026

  • 7.2 Marketing Analytics Regional Market: Segment Dashboard

  • 7.3 Regional Market Snapshot (Market Size, CAGR, Top Countries)

  • 7.4 List of Players at Regional Level

    • 7.4.1 North America

    • 7.4.2 Europe

    • 7.4.3 Asia Pacific

  • 7.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)

    • 7.5.1 North America

    • 7.5.2 Europe

    • 7.5.3 Asia Pacific

    • 7.5.4 Latin America

    • 7.5.5 MEA

  • 7.6 Market Size & Forecasts, and Trend Analysis, 2015 to 2026

    • 7.6.1 North America

    • 7.6.2 Europe

    • 7.6.3 Asia Pacific

    • 7.6.4 Latin America

    • 7.6.5 Middle East & Africa

8 Competitive Analysis

  • 8.1 Recent Developments & Impact Analysis, by Key Market Participants

  • 8.2 Strategic Framework/Competition Categorization (Key innovators, Market leaders, Emerging players)

  • 8.3 Vendor Landscape

    • 8.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives)

9 Company Profiles

  • 9.1 Wipro Limited

    • 9.1.1 Wipro Limited Company overview

    • 9.1.2 Financial performance

    • 9.1.3 Product benchmarking

    • 9.1.4 Strategic initiatives

    • 9.1.5 SWOT analysis

  • 9.2 Accenture PLC

    • 9.2.1 Accenture PLC Company overview

    • 9.2.2 Financial performance

    • 9.2.3 Product benchmarking

    • 9.2.4 Strategic initiatives

    • 9.2.5 SWOT analysis

  • 9.3 IBM Corporation

    • 9.3.1 IBM Corporation Company overview

    • 9.3.2 Financial performance

    • 9.3.3 Product benchmarking

    • 9.3.4 Strategic initiatives

    • 9.3.5 SWOT analysis

  • 9.4 Docklin Digital

    • 9.4.1 Docklin Digital Company overview

    • 9.4.2 Financial performance

    • 9.4.3 Product benchmarking

    • 9.4.4 Strategic initiatives

    • 9.4.5 SWOT analysis

  • 9.5 Adobe Systems Incorporated

    • 9.5.1 Adobe Systems Incorporated Company overview

    • 9.5.2 Financial performance

    • 9.5.3 Product benchmarking

    • 9.5.4 Strategic initiatives

    • 9.5.5 SWOT analysis

  • 9.6 Microsoft Corporation

    • 9.6.1 Microsoft Corporation Company overview

    • 9.6.2 Financial performance

    • 9.6.3 Product benchmarking

    • 9.6.4 Strategic initiatives

    • 9.6.5 SWOT analysis

  • 9.7 Precis Digital

    • 9.7.1 Precis Digital Company overview

    • 9.7.2 Financial performance

    • 9.7.3 Product benchmarking

    • 9.7.4 Strategic initiatives

    • 9.7.5 SWOT analysis

  • 9.8 NGData and CMG (Customer Marketing Group)

    • 9.8.1 NGData and CMG (Customer Marketing Group) Company overview

    • 9.8.2 Financial performance

    • 9.8.3 Product benchmarking

    • 9.8.4 Strategic initiatives

    • 9.8.5 SWOT analysis

  • 9.9 Experian PLC

    • 9.9.1 Experian PLC Company overview

    • 9.9.2 Financial performance

    • 9.9.3 Product benchmarking

    • 9.9.4 Strategic initiatives

    • 9.9.5 SWOT analysis

  • 9.10 McKinsey & Company

    • 9.10.1 McKinsey & Company Company overview

    • 9.10.2 Financial performance

    • 9.10.3 Product benchmarking

    • 9.10.4 Strategic initiatives

    • 9.10.5 SWOT analysis

  • 9.11 Teradata Corporation

    • 9.11.1 Teradata Corporation Company overview

    • 9.11.2 Financial performance

    • 9.11.3 Product benchmarking

    • 9.11.4 Strategic initiatives

    • 9.11.5 SWOT analysis

  • 9.12 Oracle Corporation

    • 9.12.1 Oracle Corporation Company overview

    • 9.12.2 Financial performance

    • 9.12.3 Product benchmarking

    • 9.12.4 Strategic initiatives

    • 9.12.5 SWOT analysis

  • 9.13 Pegasystems Inc.

    • 9.13.1 Pegasystems Inc. Company overview

    • 9.13.2 Financial performance

    • 9.13.3 Product benchmarking

    • 9.13.4 Strategic initiatives

    • 9.13.5 SWOT analysis

  • 9.14 SAS Institute Inc.

    • 9.14.1 SAS Institute Inc. Company overview

    • 9.14.2 Financial performance

    • 9.14.3 Product benchmarking

    • 9.14.4 Strategic initiatives

    • 9.14.5 SWOT analysis

 

The List of Tables and Figures (Totals 105 Figures and 144 Tables)

  • Figure SaaS Marketing Analytics market, 2015 - 2026 (USD Million)

  • Figure On-Premise Marketing Analytics market, 2015 - 2026 (USD Million)

  • Figure Online Marketing market, 2015 - 2026 (USD Million)

  • Figure E-mail Marketing market, 2015 - 2026 (USD Million)

  • Figure Content Marketing market, 2015 - 2026 (USD Million)

  • Figure Social-media Marketing market, 2015 - 2026 (USD Million)

  • Table List of players in North America

  • Table List of players in Europe

  • Table List of players in Asia Pacific

  • Table SWOT analysis

  • Table North America Marketing Analytics market, by country, 2015 - 2026 (USD Million)

  • Table North America Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table North America Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table North America Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.S. Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table U.S. Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table U.S. Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Canada Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Canada Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Canada Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Europe Marketing Analytics market, by country, 2015 - 2026 (USD Million)

  • Table Europe Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Europe Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Europe Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.K. Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table U.K. Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table U.K. Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Germany Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Germany Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Germany Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table France Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table France Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table France Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Italy Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Italy Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Italy Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Spain Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Spain Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Spain Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Asia Pacific Marketing Analytics market, by country, 2015 - 2026 (USD Million)

  • Table Asia Pacific Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Asia Pacific Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Asia Pacific Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table China Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table China Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table China Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Japan Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Japan Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Japan Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table India Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table India Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table India Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Latin America Marketing Analytics market, by country, 2015 - 2026 (USD Million)

  • Table Latin America Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Latin America Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Latin America Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Brazil Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Brazil Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Brazil Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Mexico Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Mexico Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Mexico Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Argentina Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Argentina Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Argentina Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table MEA Marketing Analytics market, by country, 2015 - 2026 (USD Million)

  • Table MEA Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table MEA Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table MEA Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table South Africa Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table South Africa Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table South Africa Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Nigeria Marketing Analytics market, by type, 2015 - 2026 (USD Million)

  • Table Nigeria Marketing Analytics market, by product, 2015 - 2026 (USD Million)

  • Table Nigeria Marketing Analytics market, by application, 2015 - 2026 (USD Million)

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Company market position analysis

  • Table Company Profiles

  • Table Wipro Limited Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Accenture PLC Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table IBM Corporation Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Docklin Digital Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Adobe Systems Incorporated Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Microsoft Corporation Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Precis Digital Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table NGData and CMG (Customer Marketing Group) Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Experian PLC Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table McKinsey & Company Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Teradata Corporation Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Oracle Corporation Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Pegasystems Inc. Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table SAS Institute Inc. Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

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