Up-to-date China Market Research
How the China Dashboards works:
CMM adopts a 4-step approach in providing tailored dashboards to our clients:
1 - Intake and Launch
2 - Development of Dashboards
3 - Data Acquisition - "Live" China Market Research & Monitoring
4 - Data Reporting - The Tailored Dashboards
STEP 1: Intake and Launch
Initially CMM will conduct an in-take meeting with the client to identify what kind of information is important for the client to monitor.
During this meeting, a sketch of how a set of ”ideal, but realistic dashboards” could look will be drawn up based on client needs and wishes and what is believed by CMM to be reasonably possible to deliver.
STEP 2: Development of Dashboards
Based on the “ideal, but realistic dashboards” sketch, CMM will conduct pre/research to test and determine if and how the dashb
oards can be realized. After this “exercise” CMM will submit a final set of “draft dashboards” to the client for approval. Although at this point of time there is still room for minor changes and adjustments, CMM and the client will quickly hereafter agree on the final scope and lay-out of the dashboards.
Based on the agreed scope and layout of the Dashboards CMM will proceed to an initial round of data collection from primary and secondary sources. The result of this is presented in the first set of dashboards. These will be accessible by the Client, online, on a dedicated web-site. In order to prevent public access a unique client login and password will be created.
STEP 3: Data Acquisition - "Live" China Market Research and Monitoring
INTERVIEWS – RANDOM SAMPLING
We identify a larger number of respondents (e.g. relevant buyers such as end-users, retailers, importers, distributors, agents, etc.). We then interview minimum 5 respondents per month, allowing a sample of minimum 60 companies over a 12 month period.
POLLING – PANEL TRACKING
After the first 12 months CMM will seek to re-interview as many respondents as possible in order to be able to monitor changes in behavior, consumption, trading terms, etc.
CMM adopts several different methodologies to research and monitor relevant statistics and (where necessary) acquiring the rights to access these sources. CMM also monitor and acquire access to newly published external reports about the Clients' industries in order to track and monitor trends and discover new opportunities in the market.
Where published secondary data is reported monthly, quarterly, or annually, CMM uses an internal automatic “alert” system and updates the Dashboards manually as fresh data becomes available. This is relevant for example with economic indicators such as GDP, Import and Export quantities and amounts, etc.
STEP 4: Data Reporting - the Tailored Dashboards
CMM reports the findings in simple dashboards, real-time, as the data is obtained. The dashboards are available online for computers and with a little "app-icon" for smartphones.
Each dashboard section is fitted into one screen picture, so it is easy to overview. Further, each graph or chart can be enlarged by clicking on it.
The TAILORED Dashboards are divided into 3 sections (i.e. 3 main dashboards)
1) Detailed market informaiton regarding the product in question
This covers overall supply and demand statistics (6 charts). Example with "pacific salmon":
1 - Domestic production (quantity & value)
2 - Import and export (quantity & value)
3 - Import origin (country of origin)
4 - Buyer categories and market shared per category (restaurants, food processing, retail)
5 - Route-to-market (RTM) channels and market volume shared per common route (importers, wholesalers, distributors, retailers, direct sales)
6 - Average unit price and mark-up in each RTM stage (ex-works or import, wholesalers, distributors, retailers, direct sales)
2) Information on 3 selected competitors with branded products
Specific “situation snapshots” on 3 selected competitors, for example:
1 - Average sales price per competitor in surveyed retail stores
2 - Average sales price per kg per competitor in surveyed online stores.
3 - Prevalence of product in surveyed retail stores per main competitor
4 - Prevalence of product in surveyed online stores per main competitor
5 - Financial figure for 3 selected competitors (sales turnover, gross profit, EBIT, Total Assets, Owners Equity)
3) Overall information relevant to the specific industry
This covers statistics on buyer industries (6 charts). Here is an example with “pacific salmon”:
1 - Aquatic products production in China
2 - Price inflation for aquatic products
3 - Restaurants in China – number and type
4 - Retailing industry in China – number and type of retail stores
5 - Number of 4 and 5 star hotels in China
6 - Cold chain logistics – volumes and prices per main category
4) The Monthly Email Summary
Once a month, CMM will provide our client with a short EMAIL summary of how the market has behaved the previous month (half page with overall observations, along with a summary of interesting findings from the interviews of that month (including any relevant new leads obtained during the interviews).
So, in short, deliverables are:
1 - "Live" up-to-date dashboards that can be accessed by the client at any time
2 - Monthly email summaries including overall market observations and possible business leads
From the intake meeting CMM spends roughly 4-6 weeks on research and dashboard development before the dashboars go "live" and the client can start using them.